E3 is only a few days away, but they're already looking at ways to improve for next year. Perhaps the biggest change is going to be that next year they are going to be E4. The Electronic Entertainment Expo is adding "Extreme" to the beginning making it the Extreme Electronic Entertainment Expo.
They are trying to jump on the "extreme" bandwagon like many others have in recent years. Genres like Extreme sports and products like the Intel Pentium Processor Extreme Edition have added the extreme factor to attract younger audiences, which is an audience E3 (soon to be E4) is hoping to expand upon.
Even though they already have a good hold on a young demographic, they are trying to appeal to a wider spectrum in that younger audience; beyond the "geeks" and "nerds" that frequent the yearly tradeshow.
While some are applauding E3's attempt at widening it's fanbase, many others say it's too little too late, and that it's just plain tacky.
[tags]E3, Electronic Entertainment Expo, extreme[/tags]